There's always somebody more successful and somebody wealthier than you, so don't try to prove something.
A panelist reminds the room that there is always somebody more successful and wealthier, so no one should sit down with an investor trying to prove something. The panel includes an outsourced multi-family office serving small and mid-sized families before a liquidity event, with a focus on estate planning, succession and wealth transfer; a representative of Sunburst Ventures, her family's office in Florida and Puerto Rico; and a co-founder of Core Family Office, which has built nine portfolio companies since 2017 to serve its clients. The Core Family Office co-founder advises founders not to pitch too hard and to show what they actually have and care about, because integrity, transparency and honesty are what make his firm want to work with someone. Another panelist runs an investment bank focused on sustainable energy, materials and transportation.
- 01There is always someone more successful and wealthier, so there is no point trying to prove something in a meeting.
- 02One outsourced multi-family office focuses on estate planning, succession and wealth transfer for pre-liquidity families.
- 03Core Family Office has built nine portfolio companies since 2017 to serve its clients.
- 04Founders should not pitch too hard; show what you actually have and care about.
- 05Integrity, transparency and honesty drive whether a family office wants to work with someone.
[06:59]"Um I think it goes back to and I think mo- a lot of people in the room need to remember there's always somebody more successful and there's already somebody wealthier than you. So, when you're sitting down with anybody, it it it don't try to prove something"
[04:53]"Well, one, I think it would be don't pitch too hard because that gets annoying after a while. Yeah. Um the other thing is show me what you actually have, what you're actually passionate about."
[05:05]"That's what drives Core Family Office to want to actually work with you is your integrity, your transparency, and the value that you bring in your honesty."
How should founders approach a family office?
A Core Family Office co-founder says not to pitch too hard. Instead, show what you actually have and what you are passionate about.
What makes a family office want to work with someone?
He says integrity, transparency, honesty and the value a person brings are what drive his firm's decision to work with them. Pitching too hard works against a founder.
What mindset helps in meetings with wealthy investors?
A panelist says there is always someone more successful and wealthier in the room. Sitting down with anyone while trying to prove something works against you.
Full transcript
1,335 wordsIn this episode, recorded live at our Beverly Hills Investor Club Summit, we explore how family offices think, their structure, strategy, and communication that actually work. Hear how top investors build relationships, evaluate deals, and create value through trust and collaboration. Let's get started. Very excited about this. My name is John Milanovich. I'm director here with the Family Office Club.
Uh this is panel number two, the Family Office Focus, structure, strategies, and communication that works today. Uh we have a great panel. I'd like to introduce them to you and uh perhaps uh they can make a quick introduction and most importantly right now is if please add is there a topic or a investment that you're looking for that would uh uh uh be something that you'd want to take with you from this event. We act as an outsourced multi-family office uh for smaller to medium-size families that are pre-liquidity event.
So, a lot of what we focus on is the estate planning, succession, and wealth transfer space. Um I specialize in something called private placement life insurance, uh very crypto-friendly. So, we're seeing a lot of interest from uh family offices in the crypto space and uh utilizing a PPLI policy allows those investments to potentially be made in a tax-deferred environment. Great, thank you.
Good afternoon. I wear two hats with different constituencies. One is as director of Colton Alexander, which is an investment bank focused on sustainable energy, sustainable materials, and sustainable transportation. So, our clients are companies. In the mass. In turn, I am also CEO and COO of Validation World, which develops models for investors again in these three areas.
Sustainable energy, materials, and transportation. So, our clients in that respect are going to be investors. Thank you. Uh I'm here with uh Sunverse Ventures, Florida and Puerto Rico, which is my family's family office. I'm gen two. Uh I also fractionally work for several other family offices.
So, if it's not a deal that my family would be personally interested in, it may be of interest to someone else that I represent. Uh the best way to contact me if you have a pitch deck in addition to reaching out to me while I'm here at the conference, uh it would also be through my LinkedIn profile with the the web link where it asks if you have a web link. I have a link to my intake. So, you're welcome to fill out the survey and update your pitch deck there.
Uh as far as interest, uh particularly speaking on behalf of my family, I'm very interested in the AI space and uh tech development there. I'm involved in many different work groups, thought leadership groups, as well as investing groups, and I'm directly invested in uh multiple enterprises in this space. Uh those of you who had the benefit of listening to the wonderful fireside chat this morning, uh you heard that there's a call to action right now for all of us to pay attention to that technology. Also interested in fusion, blockchain, crypto, uh and agnostic with respect to other industries.
Thank you. Hi everyone. I'm the co-founder of Core Family Office, Tax Family Office, and a couple of other family offices. Uh just like Steven, I wear a lot of hats. Um we started this business in 2017 and since inception, we've actually built out nine portfolio companies, which have built out our ecosystem to service our clients. Uh we look at every single industry.
We're a part of a few boards for a couple of startups right now that are in the ESG space, climate tech, agtech, uh blue tech, green tech, you name it. We're pretty much in it. Sustainable data centers, we're looking at them across the globe right now. We're looking for PPAs with a lot of governments. We're in talks with 22 different countries currently.
Uh that's pretty much my, I guess, sweet spot right now. Wow. [snorts] Uh you know, a lot of the time that we talk with new uh members, we're like, you should add value first before reaching out. Uh you know, add value first to the potential prospect. It helps uh develop that relationship and helps you get your deal to the next step.
So, what does that look like? How does someone add value? How would someone add value first to you? And do you have any examples of like uh a someone who's been successful with you doing just that? Well, one, I think it would be don't pitch too hard because that gets annoying after a while. Yeah.
Um the other thing is show me what you actually have, what you're actually passionate about. That's what drives Core Family Office to want to actually work with you is your integrity, your transparency, and the value that you bring in your honesty. If I may weigh in, I also agree. I think relationship building is so critical and why attending events like this, the high-caliber, right events, are very important because uh I have people that I have not yet done a deal with that I've spoken to for years and I would love to find a deal that we can collaborate on because I've I've started building this relationship.
So, we're just waiting for the right deal. And then there are other people that I'm meeting and enjoying to get to know them. Uh and it works both ways. If you're an investor, you still want to cultivate those relationships because we want to make money and we want to meet others and we want to co-invest with others and we want to be part of exciting projects.
So, definitely build those relationships. We're looking for subject matter specialists and experts because the area that we focus on is ever-changing and has levels of complexity that we need to speak to people that really have a sense of what the subject matter is. And when we talk to someone that has that kind of expertise, it creates the opportunities for synergies that otherwise wouldn't be a It's not merely a question of business, it's a question of almost of figuring out where the business is in terms of what what the subject matter is and how it has commercial legs. And to do that, we need to see need to talk to folks that have a sense of the full picture.
Somebody on one of the earlier panels said that there's just, you know, deal flow is everywhere. Um I think it goes back to and I think mo- a lot of people in the room need to remember there's always somebody more successful and there's already somebody wealthier than you. So, when you're sitting down with anybody, it it it don't try to prove something in the first 5 minutes. I think you you know, you it's based on relationships.
I don't like you, I'm going to pick up and try to figure out how to go get a cocktail. I I mean, at the end of the day, you know, if I sit down and enjoy talking to you, we may never get to the opportunity that we're talking about in the first conversation, but I guarantee you we will in the second, third, and fourth. And so, you know, for me, you know, the Rolodex is large, but and I'm happy to add some people to the Rolodex, but it's got to be specific in terms of why I'm adding to the Rolodex. And there's a number of my colleagues in here that I that I see around town and, you know, it's uh this is a an amazing room that you guys have built.
Uh thank you. That's that's great. Thanks for joining us. In our next episode, we'll look at how family offices pass those values forward, bridging generations, building legacy, and teaching the next generation to lead with purpose. Stay tuned.
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